Italy kits World Cup 1990

I will always remember this kit because at a time when the merchandising was already born and was strengthening, we see as the Italian team maintained the clean design of his kit, even the logo of the manufacturer does not appear.

4 comments:

  1. the manufacturer logo didn't appear beacause until 1999 there was a deal between the Italian Football Federation and the manufacturers to not show any logo or pattern other than the country logo (only the replicas sold showed the manufacturer logo).

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  2. As i tell branding was strengthening at this time

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  3. Hi. Just to add a minor detail. The number "1" used for the jersey in the archive pictures are straight rather than slanted.

    http://www.fifa.com/worldcup/photos/galleries/y=2014/m=2/gallery=italy-argentina-fifa-world-cup-italy-1990tm-2278037.html

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